AT&T is a leader in digital television. Our 100 percent IPTV service is on the forefront of the new home viewing experience with more compelling interactive content. AT&T AdWorks brings you intelligent television advertising from a robust interactive TV product suite.

data
With set-top-box data instead of sample data, audience targeting can be based on aggregate viewing habits and schedules. This proprietary, aggregate data from millions of set-top boxes allows for more effective and efficient ad buys.

technology
Our interactive television product suite delivers a full range of opportunities to advertisers. Access cutting-edge technology to engage consumers through interactive channels, enhanced overlays, applications and VOD.

analytics
We provide you with a large variety of usage reports detailing the performance of your campaign (usage of interactive channel, impressions, video launches, and more). We also analyze your media schedule to determine the top performing placements to optimize your campaign. These metrics provide you with the full story of campaign performance and deliver a measurable return on investment.