The leader in advanced TV advertising
AdWorks’ data advantage provides a more efficient national TV media buy and its superior IPTV platform helps deliver engagement beyond the :30 TV spot.
Reach more of your audience for less. TV Blueprint uses a predictive algorithm and data from 15 million set-top boxes to deliver a data-optimized media plan that targets your audience when and where they watch the most, goes beyond age and gender, and reaches up to 55 million HHs in all 50 states.
Create a dynamic two-way conversation with consumers through AT&T AdWorks iTV products, including dedicated branded iChannels, in-commercial overlays, sponsored TV applications and T-Commerce opportunities.
Linear TV advertising
Purchase linear advertising spots across 109 networks and traditional dayparts with guaranteed delivery. Identify and buy on networks that appeal to your target audience with eight prepackaged network bundles.
Extend your brand’s reach in top-tier programming to viewers accessing content in a multiscreen world with Uverse.com, the U-verse mobile app, and network companion apps with AT&T AdWorks U-verse Anywhere.
AT&T AdWorks partnered with a financial advertiser looking for greater efficiency, targeting, and reach. AdWorks identified a target audience (Women 35-64 with $100,000+ in investible assets) and created a TV Blueprint schedule to run alongside the advertiser’s traditional media schedule.
Compared to the traditional media schedule, TV Blueprint delivered:
(April 2013. Case study results are based on individual campaign factors. AT&T makes no performance warranties.)
A domestic luxury auto advertiser partnered with AT&T AdWorks to create an interactive TV media campaign to showcase their rebranded luxury vehicle. AdWorks created a dedicated iChannel that included video, photo/feature galleries, RFI, and a sweepstakes. AdWorks also utilized a control/exposed methodology (in conjunction with Ipsos MediaCT) to evaluate the iChannel’s brand impact beyond the TV screen.
Visitors to the iChannel were 18% more likely to have a positive initial impression of the brand. Study results found the iChannel drove:
(Campaign flight dates 4/1/13-6/30/13. Case study results are based on individual campaign factors. AT&T makes no performance warranties.)
FOX partnered with AT&T AdWorks to inform viewers of FOX-broadcasted NCAA Division I college football games airing on various FOX channels, increase viewer interaction with the FOX brand, and drive viewership. AdWorks created a dedicated Interactive Channel that included a “pick-em” style sweepstakes and weekly game schedules with airtimes and network information. AdWorks also provided a national TV media campaign targeting Men 18-34 who are sports enthusiasts and college football fans.
64% of iChannel visitors went to sweepstakes page and 44% of unique HHs that visited the sweepstakes page voted at least once.
*Nielsen 2011 Convergent Audit Insights
**AT&T AdWorks 2011-2012 benchmark
(Campaign flight dates: 8/27/12 - 9/28/12. Case study results are based on individual campaign factors. AT&T makes no performance warranties.)